The University of Melbourne Brand
To maintain and build upon the equity in our brand every connection we make should reinforce the positive attributes already in the hearts and minds of the individuals that engage with us each day.
Through consistency and dedication to brand principles we build recognition and maintain brand loyalty to ensure that the experience of the University of Melbourne brand for all our key stakeholders is meaningful, inspiring, and differentiates us from our competitors.
Services
Marketing and Communications is responsible for stewardship, governance and the strategic direction of the University of Melbourne Brand. The Brand Advertising team can provide you with expert advice, approvals and procedures on:
- Working with the University of Melbourne Brand
- Logo Guidelines and Master Files for Use
- Co-branding with the University of Melbourne
- Creating a unique logo and identity
Contact the Brand Advertising team for further information and assistance.
Guidelines
The Guidelines and Tools section of this site outlines the processes that need to be applied when working with the University of Melbourne brand and its registered trademarks.
Tools
Logos
Download University logos including official brand.
Forms
Download branding related forms including applications for co-branding, application for logo creation and more.
Administrative Templates
Powerpoint, facsimile and memorandum templates.
Design Templates
Download University branded templates in InDesign and other formats for recruitment related marketing and communications activities. Package includes creative for A4 and DL formats, flyers, posters, postcards, PowerPoint and more.